A RECENT, WIDELY CIRCULATED STUDY FOUND THAT ONE-THIRD OF AMERICANS WHO BOUGHT A WEARABLE TECH PRODUCT DITCHED IT WITHIN SIX MONTHS. SO WHY ARE COMPANIES AS DIVERSE AS GOOGLE, NIKE, PEPSI, AND DISNEY PUMPING PLENTY OF CASH–AND NEW LIFE–INTO THE TECHNOLOGY.

I understand this trend first hand. I am in those numbers. I leave my Pebble Watch at home now-a-days. The notifications drove me nuts. The deluge of notifications made me realize there is a need for an intelligent layer that sits in between the torrent of data coming at us and the notification. I don’t want a notification about everything. I want it at a particular time and within a particular context. Not to mention the same information coming from multiple sources. I need information form the best sources with the most accurate information. Someone make this please.

Until then this is my smart watch:

Braun Digital Watch – bn0076

via Are Wearables Over? | Fast Company | Business + Innovation.