A RECENT, WIDELY CIRCULATED STUDY FOUND THAT ONE-THIRD OF AMERICANS WHO BOUGHT A WEARABLE TECH PRODUCT DITCHED IT WITHIN SIX MONTHS. SO WHY ARE COMPANIES AS DIVERSE AS GOOGLE, NIKE, PEPSI, AND DISNEY PUMPING PLENTY OF CASH–AND NEW LIFE–INTO THE TECHNOLOGY.
I understand this trend first hand. I am in those numbers. I leave my Pebble Watch at home now-a-days. The notifications drove me nuts. The deluge of notifications made me realize there is a need for an intelligent layer that sits in between the torrent of data coming at us and the notification. I don’t want a notification about everything. I want it at a particular time and within a particular context. Not to mention the same information coming from multiple sources. I need information form the best sources with the most accurate information. Someone make this please.
Microsoft announced their digital assistant, Cortana, on Wednesday. It looks like and sounds like Apple’s Siri. While Microsoft has changed “What I can help you with?” to “Need Something?”. Google also has a digital assistant called Google Now.
I have used Siri off and on. More off than on. It seems like a toy than a workable product. Sometimes she understands me other times I am thinking she just gave up and is now ignoring me.
Google now seems more workable as it notifies you when you need information before you need it. Google Now is a responsible assistant. Siri needs activation to do something for you. Click and hold the iPhone home button and ask it for something. The voice recognition is not great. It needs more time to cook.
I want a digital assistant that would have two actions. One, I can ask it things I need to have done and it will do it. Two, it will know about me since it will have access to all my information on all my accounts and computers (including all mobile devices). The access I give to it given via an encrypted method. If the assistant runs into a problem I don’t want it leaking my information. I would like the Cortona like assistant to create the information it gets while getting to know me kept in an encrypted area. What happens if the digital assistant becomes too intelligent and wants to become me. I would need a way to cut it off. That begs a question; How would you fire a digital assistant?
Are we ready for this? These Apple, Google and Microsoft are easing us into this very slowly. If we go too fast we would recoil about having a program having access to all our information. Taking privacy into account is a must.
In the future, where would these assistants live? I have given this some thought. Right now these entities live on your mobile device and on the provider’s servers. Eventually when network speed is not an issue I could see them swimming in the wakes of the global internet. They could go from one network to another. That reminds of the movie Her. Unlike the movie I would not want it sentient. I would not want my assistant running off.
Happy New Year everyone. There is nothing like a new year without predictions and statements about what is to come (or not) in your industry for the new year. So to start this year off right I have selected three articles to comment on for the new years blog post. I saw these articles during the holiday break. The first article is by Anthony Wing Kosner from Forbes online. I have come to read Forbes every now and then, but have become disturbed by their ads that interrupt and show up all the time. I digress. I agree with him that Hardware is the new Software. From the discussions I have had with people in the Hardware Community in NYC we all agree on this. When I talk with people about this I usually say that where we are now, with Hardware, we once was with Software in the 90’s. I feel it is like a blast from the past. During that time in our past, big companies were the only ones that could afford to make their own software. They had the funds to buy the servers and the software packages. Now look what has happened, startups can use development packages for free (open source) and they don’t need to buy servers they can rent time and use cloud services. Something similar is happening with Hardware Prototyping. Now you can use cheap development boards to prototype with. However, there is no foundation yet for the development of hardware products yet. Big companies have been doing this for awhile and so they have developed their strategies, but big company strategies do not translate to small company strategies.
We have project management techniques and Product Managers for software products, but not for hardware. Not yet. I see it happening and evolving in that direction. Hardware is very different than software (I have mentioned this and explained it in my other posts.) it needs a different kind of management and strategy. We are developing something along those lines at MakeSimply. That then leads me to the next article also from Forbes online by Rakesh Sharma. This article is a great start to the discussion of what makes a successful hardware business. It requires rethinking things and adapting new ways. I also believe there are always was to streamline the process. Make the process open to the customer and easier to implement. The last article is a post to Google+ from Robert Scoble. I mention it here as Google Glass is a new type of wearable hardware product. I am relieved to see that one of the biggest fans of the product has seemingly come to his senses and realizes that the product is not ready yet. I say exactly, that it is too early. It needs more time to cook. The ideas and use cases are solid, but the technology behind it is not ready. The battery does not last long enough, the processing power in the small package is not good enough and the OS is not easy to use. Not to mention the social implications of wearing such a device in public. This reminds me when Microsoft brought out the TabletPC. You can see the use cases, but the technology was not there yet. Also people were not shown the proper use cases that would make them buy the device. I also remember the head stares I would get when I showed up with my HP TC1100 TabletPC. Wow it was a wonderful device, the batter lasted for two hours or less, and it took forever for word to startup, but I loved the saucer separating machine (Star Trek Next Generation reference, look up HP TC1100 to further understand the reference). It took almost six years after Microsoft came out with the TabletPC and until Apple came out with the iPad that technology and the market were in sync with each other. If Google Glass would come onto the market today it would be relegated to niche industries and will not be ready to be a consumer device. 2014 already looks like it will be a great year for Hardware Startups!