Crowdfunding is a term that has hit the mainstream, with sites such as Kickstarter and Indiegogo becoming well-known for offering rewards, such as free merchandise, for providing financial backing. Adding to the mix are sites like AngelList that allow investors to connect with startups and take equity stakes.

This video tells the correct story when it comes to crowdfunding. It is not as simple as creating a campaign and they will come. Take a look at this video. The guys on the video tell the real story.

via Where Do Crowdfunding Platforms Fit in Venture Capital? – Venture Capital Dispatch – WSJ.